While Gothic & Lolita Fashion has its origins in Japan, it is steadily gaining popularity overseas. Lately, if you open an issue of Gothic & Lolita Bible, you will often find special features on international Gothic & Lolita brands as well.
Today we would like to introduce the Chinese Gothic Lolita brand Écailles De Lune!
“The transience of life and the stillness of death” being the unchanging brand theme, their designs are inspired by Western literature and paintings, religious art and popular folklore. They are mainly a Gothic & Lolita brand, but their classically elegant designs are popular among not only Gothic but also Classic Lolitas as well♪
Established in 2013, the brand is still fairly new but already enjoying popularity thanks to their fairytale-like ambience and solid craftsmanship!
Their popular Allegory of Vanity series has been featured in Gothic & Lolita Bible as well! ♡ (The brand name was changed to Asphodels for the Japanese release.)
Forest Of Pipe Organ Series
The majestic Forest Of Pipe Organ series features an enormous pipe organ hidden in a finely drawn forest.
Available as both an OP and a JSK, it was released in black, white and blue – the three main colors of Gothic Lolita fashion.
Of course it also looks lovely when paired with your favorite accessories! ♡
The OP’s light chiffon sleeves enhances the wearer’s loveliness even more.☆
Allegory of Vanity Series
Representing the emptiness of life and the unavoidability of death, the painting features motifs such as skulls, candles and hourglasses and expresses the brand concept splendidly.
The glittery waist ribbon gives the dress a gorgeous feel. The generous neckline is perfect for a showy necklace or choker♪
Due to its popularity this series has long been sold out, but since the brand received many requests for a re-release it seems the print will finally make a comeback this year☆
No details have been announced yet but as soon as we hear more we will let you know!
We are very happy to announce that we will soon be able to offer Écailles De Lune clothing through Wunderwelt online shop!
Additional details will be announced at a later date, so please be patient for a little while☆
The following items will be available at Wunderwelt fleur online shop.
Midsummer Night Series
The pearl charm on the bodice and the shoulder straps that appear to be tied into ribbons are not to be missed☆
Lastly we would like to introduce some lovely items which will be available both online and at our Pop-up shop from July 13th to 23rd! This will give you the chance to actually see the items in person before you make your choice, so please come by if you have the chance!
Burial of Butterfly Series
A sweeter design featuring pastel colors and a butterfly print. Quite rare for a Gothic Lolita brand♡
Available in pink, sax and lavender, but due to their great popularity some colors are already sold out on their official homepage.
Gorgeous gold picture frames, clocks, cameos and such make this print especially delicate and beautiful.
We highly recommend this series♡
The Lady of the Camellias OP
The pintucks on the hem and bodice give this dress an elegant feel, as prim and proper as a camellia flower.
Fine details such as the round collar with its delicate lace and the fabric covered buttons deserve to be noted as well.
The dress opens in the front so it can be worn with your favorite underskirt as well♡
This OP is perfect for summer, so make sure to have a look!
This concludes our introduction of Écailles De Lune.
Of course we will have lots of special events and campaigns apart from new items, so everyone who is in Tokyo in July should stop by our pop-up shop.♡
Location： Shinjuku Barbie Room
Address： 3-9-1 Shinjuku, Shinjuku-ku, Tokyo Shinjuku Tochi Kenbutsu Dai10Bld. 5F
●From Toei Shinjuku Line, Shinjuku-sanchōme Station (1 minute walk from exit C5)
Take exit C5 at the Toei Shinjuku Line Shinjuku-sanchōme Station and head north for about 20m, then turn left at the “Tachinomiya Arigatō” (a drinking establishment). Continue for about 10m until you reach the entrance to a building on your right (opposite an Izakaya called “Chirinbō”).
●From Marunouchi Line and Fukutoshin Line, Shinjuku-sanchōme Station (3 minute walk from exit B2)
Take exit B2 at the Tokyo Metro Shinjuku-sanchōme station. You will see a store called “Peach John” on your right. Follow that street heading east-southeast for about 130m until you see a restaurant called “Yakiniku Chōshunkan” and turn left there. Walk for about 40m until you reach the “Tachinomiya Arigatō” (a drinking establishment) and turn left again. Continue for about 10m until you reach the entrance to a building on your right (opposite an izakaya called “Chirinbō”).
●From Shinjuku Station East Exit (8 minute walk)
Take the East exit of Shinjuku Station (in front of Shinjuku ALTA) and follow Shinjuku-dōri heading east (towards Isetan and Yotsuya) for about 500m until you reach an au shop (a cellphone store) on the left. Turn left there and walk for about 70m until you reach a Yakitori restaurant called “Ebichū”. Turn right there and walk for about 5m until you reach the entrance on the left.
※All Écailles De Lune photos used with permission
Écailles De Lune
Official Japanese Site: http://august-moon.net/
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