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Your 2020 Guide to Kawaii Shops’ Black Friday Deals


Whether you’re looking to get a gift for the kawaii people in your life or just pick up something fun for yourself, here’s a round up of kawaii stores hosting Black Friday/Small Business Saturday/Cyber Monday deals, promos, and releases.

If you’re looking for more Christmas gift ideas, check out these other articles, or check out Fluffy Kawaii Jo’s new video.

Indie Brands

Kuroshiro Kawaii

Kuroshiro Kawaii is offering discounts of 10% off $100 with coupon BLACKFRIDAY100, 15% off $250 with coupon BLACKFRIDAY250, 15% off $300+free shipping with coupon BLACKFRIDAY300, 20% off $500+free shipping with coupon BLACKFRIDAY500, and 25% off $600+free shipping with coupon BLACKFRIDAY600.


Dollbe is offering exclusive black versions of their classic prints for a discounted price of 20%.

Devil Inspired

Devil Inspired is offering 15% off site wide with coupon BLACKFRIDAY and 20% off orders over $199 with coupon BLACKFRIDAYPLUS.

Hard Decora

Hard Decora has a new release and is offering free US shipping with coupon TIRED.

Fashion Monster House

Fashion Monster House  is offering 10% off their whole site with coupon CYBERSALE2020, free shipping on most items, and free gifts with purchase.

Violet Fane

Violet Fane is offering a limited number of gift packs.

Enchanted Dreamwear Couture

Enchanted Dreamwear Couture is offering 10% off in their etsy store with promo code DREAM10 from 11/27-11/29. I have a pair of their socks and they are adorable and comfy!

The Black Ribbon

The Black Ribbon will have some holiday skirts on sale for Cyber Monday (11/30). You can read my review of some of their products here.

Wax Poetic

Wax Poetic is offering 15% their shop.

Magical Girl Me

Magical Girl Me is offering 10% off their Etsy store.

I Do Declare

I Do Declare will be holding a sample sale on Saturday 11/28. You can read my review of one of their dresses here.

Of A Long Lost Land

Of A Long Lost Land will be releasing a collection of all black jewelry on 11/27 and offering 50% their entire site 11/30.

Lily of the Valley

Lily of the Valley will have a t-shirt preorder for their mushroom and royal bee designs beginning Friday 11/27, with a discount on that Friday.

Angelic Forest

Angelic Forest is offering 20% off their store, no coupon required, until 11/30.

Neant Glass

Neant Glass will be releasing new designs on 11/28.

Belladonna Lolita

Belladonna Lolita will be having a sale of up to 30% off beginning Friday 11/27, no coupon needed.

A Gato Designs

A Gato Designs will be offering a variety of lucky packs.

Nerdy Bit

Nerdy Bit is having a 20% off sale that ends 11/30.


Puvithel will be having a massive sale from 11/27-11/30, with 15% off Friday, 25% off Saturday, 35% off Sunday, and 45% off
Monday. They will also be having lucky packs and bonus goodies with purchases. You can read my review of some their pins here.

The Lolita Collective

The Lolita Collective is offering 20% off their entire site, no coupon required.

Coffee Cakey

Coffee Cakey will be having lucky bags of their pins, stickers, or buttons the weekend of 11/28-29.

Milk Ribbon 

Milk Ribbon will be offering select wooden pins for 50% off beginning 11/27.

La Flacon Boutique 

La Flacon Boutique will be having lucky packs from 11/23-11/30.

Kei Collective

Kei Collective is offering 10% off select brands on Friday, 15% off select brands on Saturday, 20% off select brands Sunday, and 30% off select brands Monday. See their Instagram for details.


Mossbadger will be offering lucky packs beginning 11/27.

Teja Jamilla

Teja Jamilla is having a 25% off sale that ends 11/30.

Momiji Mercantile 

Momiji Mercantile is having a 60% off sale for Halloween masks and 30% off all other masks.

Showtime Sweetie

Showtime Sweetie is offering 25% off with coupon HOLIDAZE and free shipping on orders over $35 from 11/26-11/30.

Paradise Rose

Paradise Rose is offering 20% off their shop beginning 11/27.


Haenuli is offering 20% off their enamel pins with code BLACKFRIDAY2020

Empire Noir

Empire Noir will be offering 25% off their headdress with code EMPIRE25 and 20% off all dresses with code EMPIRE20 beginning 11/27.

Le Petit Miaou

Le Petit Miaou is offering free shipping until 11/30.

The Gloomth

The Gloomth is offering $25 any order over $80 with coupon FRIDAY that ends 12/1.

PlusHii Kawaii

PlusHi Kawaii is offering 15-25% almost everything in their store.

Teal Teacup

Teal Teacup is offering up to 50% off stickers, 50% off prints, 2 for $5 stickers, $1 off 2 or more prints or charms, and free shipping on orders over $50.

Star Whisp

Star Whisps will be releasing these one-of-a-kind Dessert Hair Barrettes on Saturday 11/28.

Me Likes Tea

Me Likes Tea is offering one free layer with any of their petticoats and selected headwear is 20% off beginning Friday 11/27 and ending Saturday 11/28 at 10 AM GMT-3.

Star Glazed Delights 

Star Glazed Delights is offering up to 50% off and a free enamel pin with $20 purchase.


Dreamholic is offering 20% off their site with code TURKEY from now until Dec. 6.

Moonland Resin

Moondland Resin is celebrating its opening with 10% off orders $30 with coupon GRAND10.

Fluffy Tori

Fluffy Tori is offering 20% off everything on their site with code 202020.

Jelly Ultra

Jelly Ultra is having a B grade sale beginning 11/27 and ending 11/30.

Miss Candyholic

Miss Candy Holic is offering 30% off bear bags and dress with coupon code PINKFRIDAY30.

Porcelain Song

Porcelain Song is offering 20% off with coupon THANKYOU20 from 11/27-11/30.

Beholder Fashions 

Beholder Fashions is offering 20% off with coupon BLACKFRIDAY from 11/27-11/30.

Crystal Isis

Crystal Isis is offering 20% off select bonnets and flannel bloomers and some additional items will be 15% off.

Kaneko Shop

Kaneko Shop is offering their newest release and all items in their shop for 10% off from 11/27-11/30.

Japanese Brands


Wunderwelt is offering 10% off with coupon 2021BK23 from 11/27-11/29.

Q-Pot International

Q-Pot International is offering 10% sitewide from 11/25-11/27.

Atelier Pierrot

Atelier Pierrot is offering 10% off with coupon code PIEOPEN1 to celebrate the launch of their new webshop.

Baby the Stars Shine Bright 

Baby the Stars Shine Bright is offering lucky packs, a novelty mask fair, and new items.

If I missed your shop’s promo or release, please let me know! I’m always looking for new indie brands to follow.


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